Swag by Holly was born because I wanted to create a space with a calm, cool vibe for my clients to have an amazing experience. My #1 priority is to bring out the beauty in each person. My promise to you is to create a hairstyle designed to complement each person’s unique face shape and lifestyle. 

When you trust ME with your LOOKS,  I’ll deliver!


meet holly

Hey there - founder and owner of SWAG here. 

Thanks for visiting my web page and for your interest in what I do. 


I’ve trained at Vidal Sassoon and also Bumble and Bumble in NYC. Over the last 20+ years, I've attended Bumble cutting and color classes/ certifications in NYC. Continued education and training are very important to me as it really is essential for any professional and skilled hairdresser.

In addition to SWAG, I also own another successful salon in the MIdwest and travel to service clients there, also.


Outside of SWAG, I enjoy hot yoga, weightlifting, or anything to get my endorphins going. Community activism is a big part of my mission, whether it be volunteering or doing my part to help the Long Beach community.


the bottom line

I love all of the amazing people I meet. I feel like I am truly able to make a difference by helping my clients achieve a more beautiful self. It’s awesome to witness the self-confidence that can be brought out just by refreshing or changing a client’s hairstyle.




  • Facebook
  • Instagram
  • Yelp

Tuesday 10am - 8pm

Wednesday & Thursday 2pm - 8pm

Friday 10am - 5pm

Saturday 9am - 5pm

6642 CA-1 #120, Long Beach, CA 90803

Serving all of Long Beach, Belmont Shore, Naples, Los Angeles, & Orange County.

© 2020 Swag by Holly. Design by Mindfully Made Design Co.