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Swag by Holly was born because I wanted to create a space with a calm, cool vibe for my clients to have an amazing experience. My #1 priority is to bring out the beauty in each person. My promise to you is to create a hairstyle designed to complement each person’s unique face shape and lifestyle. 

When you trust ME with your LOOKS,  I’ll deliver!


meet holly

Swag By Holl Hair Salon in Long Beach

Hey there - founder and owner of SWAG here. 

Thanks for visiting my web page and for your interest in what I do. 


I’ve trained at Vidal Sassoon and also Bumble and Bumble in NYC. Over the last 20+ years, I've attended Bumble cutting and color classes/ certifications in NYC. Continued education and training are very important to me as it really is essential for any professional and skilled hairdresser.

In addition to SWAG, I also own another successful salon in the MIdwest and travel to service clients there, also.


Outside of SWAG, I enjoy hot yoga, weightlifting, or anything to get my endorphins going. Community activism is a big part of my mission, whether it be volunteering or doing my part to help the Long Beach community.


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I love all of the amazing people I meet. I feel like I am truly able to make a difference by helping my clients achieve a more beautiful self. It’s awesome to witness the self-confidence that can be brought out just by refreshing or changing a client’s hairstyle.

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